Behind each free on-line service, there is a value being paid. Study why your digital footprint is so helpful, and while you may truly be the product.
22 Jul 2025
Your digital footprint is extra helpful than you assume. It is not only a path of information left behind by your on-line exercise – it is a goldmine of delicate knowledge. On this episode of Unlocked 403, Becks sits down with ESET International Safety Advisor Jake Moore to debate what it really means after they say “if it is free, you’re the product” – and the implications on your privateness and safety.
Their dialog pulls again the curtain on how social media, apps, and web sites gobble up, analyze, and use your private info, in addition to why this relentless knowledge gathering might pose hidden dangers, particularly for kids.
In addition they go on to debate every little thing from the nuances of first- versus third-party knowledge assortment, a precept known as knowledge minimization, the facility of metadata, all the way in which to the intricacies of apps’ privateness settings. Talking of which, Jake shares his personal actionable suggestions for navigating these settings and for holding your self safer and extra non-public on-line in a world the place your private info is a scorching commodity.
