On this article, we reply your whole questions on when you need to and shouldn’t purchase a brand new iPhone – together with recommendation on when Apple is more likely to low cost the value of older iPhone handsets. There are specific occasions of the yr when shopping for a brand new iPhone is a foul thought, and there are specific occasions of the yr when you may get a cut price on a brand new handset. The trick is realizing when you should purchase a brand new iPhone. Fortunately we’re right here to assist.
In search of to purchase a brand new iPhone? Apple is about to launch a substitute for the iPhone SE. Usually we’d say maintain off till the brand new iPhone launch however that relies on which telephone you wish to purchase. Learn on for extra info.
Ought to I purchase a brand new iPhone proper now?
- If you wish to purchase an iPhone 16 sequence handset our recommendation is to purchase now.
- If you wish to purchase an iPhone 15 it’s possible you’ll discover that the substitute for the iPhone SE could possibly be a more sensible choice as it’s more likely to help Apple Intelligence, which the iPhone 15 doesn’t help.
- Nevertheless, costs for some or all iPhones may improve, not less than outdoors the U.S. following this iPhone SE replace.
- There are specific occasions of the yr when you may get the most effective offers on a brand new iPhone, these are throughout the Amazon Prime Gross sales in July and October, and Black Friday.
These available in the market for a brand new handset are in all probability questioning whether or not now is an efficient time to purchase a brand new iPhone. Is there any hazard {that a} new mannequin will likely be launched within the close to future? Will costs drop or improve?
To reply that query, a substitute for the iPhone SE is anticipated on Wednesday, February 19. If you wish to purchase a brand new iPhone that helps Apple Intelligence, however is cheaper than the iPhone 16, this would be the iPhone to purchase.
When you don’t wish to purchase the soon-to-launch iPhone SE, it’s possible you’ll assume that there isn’t a foul time to purchase one of many older iPhones. Usually, when a brand new iPhone launches Apple reduces costs of the predecessors and discontinues some fashions. So it may be greatest to attend till after a brand new iPhone launches to get the most effective worth for the earlier technology.
Nevertheless, within the case of the iPhone SE substitute we count on Apple to shake up the iPhone lineup considerably. The iPhone 14 and present iPhone SE are already off-sale in Europe the place Apple isn’t allowed to promote iPhones with a lightning port. In consequence, you possibly can count on that the $599 iPhone 14 will not be bought.
If the brand new iPhone SE prices $599 that might already be a better worth than the present iPhone SE that prices $429.
With the $699 iPhone 15 not supporting Apple Intelligence, Apple’s AI options it has been making lots of noise about, additionally it is doable that the corporate may discontinue that handset. Ought to Apple achieve this the road up might effectively begin with a $599 iPhone SE (which can be referred to as the iPhone 16E). Or the iPhone 15 worth may fall and the iPhone 16E might slot in above it.
So, ready might imply spending extra to purchase your iPhone and it might imply you’ve gotten much less alternative. Though simply because Apple doesn’t promote an iPhone doesn’t imply you possibly can’t purchase it. Try our spherical up of the Greatest iPhone offers that features all iPhones.
After that the following new iPhone launch will in all probability be in September. The iPhone 16, 16 Plus, Professional and Professional Max had been launched at an Apple Occasion in September 2024. In September 2025 you possibly can count on the iPhone 17 line as much as be revealed.
Apple
Ought to I purchase an iPhone 16 or iPhone 16 Plus?
The iPhone 16 and 16 Plus had been Apple’s new normal iPhones for 2024. They went on sale on September 20, 2024. We now have reviewed each handsets and suggest them.
If you’d like an Apple iPhone able to supporting Apple Intelligence these had been the one iPhones presently on sale that would – though that can change with the launch of the brand new iPhone SE (or iPhone 16E if that’s what Apple calls it).
There are already offers on that handset. If you wish to get the most effective worth or discover the most effective contract deal, we observe the Greatest iPhone 16 offers within the U.S. and the greatest iPhone 16 offers within the U.Ok. these embrace each service offers and reductions on unlocked iPhones.
Ought to I purchase an iPhone 16 Professional or iPhone 16 Professional Max?
The iPhone 16 Professional and 16 Professional Max had been Apple’s new professional iPhones for 2024. In addition they went on sale on September 20, 2024. They’re good, however so are the iPhone 16 and iPhone 16 Plus, so this yr you don’t should go for Professional to get an ideal iPhone.
Ought to I purchase a iPhone 15 or iPhone 15 Plus?
When Apple launched the iPhone 16 it dropped the value of the iPhone 15 and iPhone 15 Plus, which had been launched in September 2023. If you wish to avoid wasting cash and don’t thoughts not having the newest iPhone it’s a good time to get the 2023 mannequin.
Nevertheless, the iPhone 15 and 15 Plus don’t help Apple Intelligence, Apple’s AI options. It’s possible you’ll discover that in time it is a actual drawback.
Ought to I purchase a iPhone 15 Professional or iPhone 15 Professional Max?
When Apple launched the iPhone 16 Professional and iPhone 16 Professional Max it discontinued these fashions. You should still have the ability to discover the 2023 Professional fashions on sale although, and should you discover them at a very good worth then they are going to nonetheless be a very good buy.
Ought to I purchase an iPhone 14 or iPhone 14 Plus?
You could be contemplating shopping for the cheaper iPhone 14 or 14 Plus which additionally noticed a worth drop in September 2024. These are two yr outdated iPhones, so whether or not you contemplate it a very good buy will depend upon how a lot cash you’re ready to spend on a brand new iPhone.
With Apple set to launch a brand new iPhone that can help Apple Intelligence, at what could also be a cheaper price than the iPhone 14 is presently, we wouldn’t suggest shopping for an iPhone 14 now. It’s seemingly that Apple will cease promoting these handsets after February 19, and it has already stopped promoting the iPhone 14 in Europe.
Ought to I purchase an iPhone SE?
The iPhone SE is Apple’s smallest telephone and the one iPhone with a Dwelling button. If you’d like small and a house button that you must purchase one now as a result of Apple is about to switch this handset with a model new iPhone on February 19. Examine Apple’s plans for the iPhone SE 4.
When is the most effective time to purchase an iPhone?
It’s at all times value ready for the large gross sales should you can, we frequently discover some good offers on older iPhone handsets, although not often the latest fashions. There are two Amazon Prime Day gross sales – one in July and one in October yearly – at which we may even see some financial savings on iPhones, and on the finish of November much more shops chopping the costs of iPhones for Black Friday. Apple doesn’t drop the value of iPhones, however over Black Friday it presents vouchers alongside qualifying purchases in an Black Friday provide. Typically Amazon does a spring sale as effectively.
We do see good offers all yr spherical although, so check out our round-up of the greatest iPhone offers this month. We now have additionally collected the Greatest iPhone 16 offers within the U.S. and the greatest iPhone 16 offers within the U.Ok., in addition to the greatest offers for the iPhone 15-series within the U.Ok. and the greatest offers for the iPhone 15-series within the U.S. in separate articles. Additionally learn: iPhone 14 and iPhone 14 Professional offers and Greatest iPhone SE offers.

Foundry
It’s simpler to say when the worst time to purchase a brand new iPhone is. That’s for sure within the months main as much as September. So don’t purchase a brand new iPhone in August, except you wish to be kicking your self a month later when the value of that mannequin drops and a brand new mannequin arrives.
The one motive to purchase an iPhone within the run-up to an Apple Occasion is whether it is more likely to be discontinued. Apple tends to discontinue the Professional and Professional Max fashions of the earlier technology when it introduces the following technology, so if you wish to purchase a type of fashions it’s possible you’ll wish to purchase one whilst you nonetheless can. Nevertheless, we’d recommend that it might be smart to attend for the next-gen model which is more likely to current you with extra in your cash. Or benefit from reductions as distributors dump outdated inventory after the brand new fashions arrive.
The perfect time to purchase an iPhone isn’t essentially when a brand new mannequin launches both – except you’re determined to have the very newest {hardware}. You could be comfortable to attend a month or two after the launch and await provide to meet up with demand, and for any issues with the brand new telephones to be recognized and (hopefully) fastened. The opposite benefit of shopping for across the October/November timeframe is that’s when purchasing occasions, like Black Friday, happen, however as we stated above, we don’t are likely to see the latest iPhone fashions discounted a lot, or in any respect, at these occasions.
We’d say that it’s nice to purchase a brand new iPhone at any time inside 9 months of it launching, however if you’re hoping to avoid wasting cash in your buy we’d suggest ready a number of extra months.
When does Apple replace the iPhone?

Chris Martin / Foundry
Understanding when the newest iPhones got here out ought to assist when making a judgment on whether or not there will likely be an replace quickly.
See when is the following Apple occasion to seek out out if an Apple occasion is imminent.
Apple often updates the iPhone vary at an Apple Occasion in September. The iPhone 16 will likely be adopted in 2025 by the iPhone 17.
Nevertheless, the iPhone SE is on a unique schedule, with Apple introducing the iPhone SE fashions throughout the spring months.
Learn our iPhone shopping for information and comparability of each iPhone available for purchase in the present day.
When do iPhone costs drop?
We all know primarily based on previous expertise that Apple could be very unlikely to drop the value of an iPhone within the first yr of gross sales.
Nevertheless, Apple does have a tendency to scale back the value of the earlier yr’s iPhone when it introduces the brand new mannequin – so count on Apple to low cost its handsets in September (and probably within the spring if it introduces a brand new iPhone SE handset at the moment).
How a lot do costs drop when a brand new iPhone comes out?

Foundry
When Apple introduces new iPhones it often retains the costs the identical, not less than within the U.S.
Costs for the iPhone 16 vary are the identical within the U.S. and U.Ok because the earlier technology, however the worth in Euros is much less.
In 2023 Apple dropped costs for the iPhone 15 vary in comparison with the earlier yr within the U.Ok.
In 2025 we may even see costs rise because of larger element costs and world financial headwinds.
Concurrently Apple introduces a brand new iPhone, it additionally reduces the value of current fashions.
- Apple lowered the value of the iPhone 15 and 15 Plus by $100/£100 in September 2024 when the iPhone 16 and 16 Plus had been launched.
- The worth of the iPhone 14 and 14 Plus dropped in September 2023 and once more in September 2024.
Apple’s not the one place you should purchase an iPhone and it definitely isn’t the one one to low cost the handsets. Once in a while you will note offers from different resellers. We observe these in our Greatest iPhone Offers round-up, so test that web page recurrently.
Will there be Black Friday iPhone reductions?
The earliest you could possibly count on to get a reduction on the latest iPhones is round Black Friday on the finish of November, so that you could be planning to carry out till then. Nevertheless, the offers we are likely to see, if any, are often for older handsets so if you’re hoping for a reduced iPhone 16 or iPhone 16 Professional following their launch you’ll in all probability be dissatisfied.
Nor must you count on to get a reduction in an Apple Black Friday sale. Apple’s Black Friday sale often solely takes the type of vouchers with choose product purchases, moderately than a reduction, and it’s unlikely that the latest iPhone would qualify as in earlier yr’s new iPhones haven’t been included. See our round-up of Greatest Black Friday iPhone offers to see what could possibly be in retailer.
Be aware that whereas purchasing occasions like Black Friday will get all the eye, that’s not the one time you may get reductions on Apple merchandise: we see reductions on a regular basis. One other occasion the place we see good iPhone offers is Prime Day, which occurs in July and October yearly. So check out the iPhone offers for Amazon Prime Day sale to see what you may have the ability to save.
In our expertise, we don’t are likely to see reductions on the latest handset till the spring–and these are at all times from third-party resellers, by no means from Apple. In truth, we don’t are likely to see the iPhone discounted within the U.S. fairly often, many of the reductions we see are within the U.Ok. the place unlocked iPhones are sometimes bought off-contract at a very good low cost.
Conclusion: Is now a very good time to purchase a brand new iPhone?
The worst time to purchase is often between July or August, primarily as a result of with new iPhones on the horizon the value of the older handsets are more likely to drop very quickly. In 2025 a further new iPhone is anticipated in February, so we’d additionally keep away from purchasing at the moment, except you wish to purchase an iPhone earlier than it’s discontinued, or to spend your cash earlier than any doable worth hikes.
If you’d like the latest iPhones then the most effective offers don’t have a tendency to return earlier than the spring and summer season months. In case you are comfortable to purchase an older iPhone then you’ll in all probability see first rate offers round Prime Day and Black Friday – however offers occur all yr spherical.
We hope this text has proved useful in reaching an knowledgeable shopping for choice. Do not forget that good costs might be discovered all yr spherical, if a retailer is feeling beneficiant and you recognize the place to look: learn our information to the greatest iPhone offers for extra on that.
Questioning how lengthy Apple helps iPhones for? Learn How lengthy do iPhones final.