OnePlus ends Hasselblad digicam partnership, reveals what’s subsequent for OnePlus 15 and past

OnePlus first teamed up with Hasselblad for 2021’s OnePlus 9 collection. This partnership spawned Hasselblad-branded OnePlus flagship telephones all the way in which till the OnePlus 13. Now, the smartphone maker has confirmed that this tie-up is over.

OnePlus co-founder Pete Lau famous in an official weblog publish that the corporate’s “deliberate chapter” with Hasselblad was now full after 5 years. So what’s subsequent?

“Now, we’re constructing our personal imaging engine, OnePlus DetailMax Engine, designed not simply to seize the world however to disclose it in fully actual and clear methods,” Lau defined.

Lau says he was personally concerned in consumer interviews world wide relating to cameras:

The message was constant: our customers need photographs which can be clear and actual. Most don’t care about technical jargon, however they know the very first thing they do is pinch to zoom in on their pictures. That’s the place the digicam actually will get judged.

The OnePlus co-founder claimed that computational pictures was not about “creating synthetic enhancements or exhibiting you a ‘faux’ moon that by no means existed.” As a substitute, he felt that at the moment’s developments allow photographs with “unmatched” depth and realism.

“That’s why we’re constructing the OnePlus DetailMax Engine. Designed from the bottom as much as ship the clearest and most actual pictures on a smartphone, it harnesses the complete potential of computational imaging to current scenes as they honestly are, with out over-beautification or distortion,” he added. “The second you zoom in on a photograph, you’ll perceive why I’m assured you’ll love the outcomes.”

Lau additionally mentioned he was testing a “very early prototype,” possible hinting on the OnePlus 15. For what it’s price, latest OnePlus 15 rumors certainly instructed that the telephone wouldn’t have Hasselblad branding.

In any occasion, that is the top of a really vital partnership for the model. Previous to the Hasselblad tie-up, OnePlus telephones had been usually thought-about second-class residents when it got here to digicam high quality. Picture high quality nonetheless assorted wildly by machine following the partnership, however we praised the OnePlus 13 as one of many greatest digicam telephones of 2025. So this wouldn’t be a nasty technique to log off on the partnership.

The Hasselblad partnership additionally delivered just a few notable options, such because the enjoyable XPAN mode, a Grasp Mode with Hasselblad tuning, and simulated lenses for portrait mode.

We’re undecided what this implies for OPPO, although, as its flagship telephones adopted Hasselblad branding a 12 months after OnePlus. We’ve requested OPPO about its partnership with the digicam maker and can replace our article accordingly.