Thursday, October 16, 2025

Matcha and Clairo: What’s the “performative male” pattern on TikTok?


In case you reside in a serious metropolis, you may need seen what appears to be like like a hipster drag present enjoying out in a park or on a sidewalk just lately: a parade of younger males strutting with tote luggage, holding up feminist literature, and exhibiting off their newly bought vinyls.

That guess wouldn’t be completely flawed. Over the previous month, Gen Z has been holding public contests all around the nation, and even internationally, awarding the perfect impressions of a “performative male,” the newest meme taking off on TikTok.

The slang is a bit deceptive. A “performative male” doesn’t carry out conventional masculinity à la a “gymnasium bro.” Somewhat, he’s curated a notably alt, mental, and, in Gen Z phrases, “smooth” aesthetic, typically with the aim of attracting progressive ladies. Different markers of a “performative male” embody consuming matcha, studying bell hooks, listening to ladies singer-songwriters, and carrying emergency tampons. Suppose Jacob Elordi when he was photographed with three totally different books on his particular person, or Paul Mescal publicly admiring Mitski.

The pattern appears to be largely in good enjoyable, poking enjoyable at males who do, in truth, genuinely like matcha and Mitski. It’s partially impressed by the slew of celeb lookalike contests final 12 months that highlighted folks’s enjoyment of dressing up in foolish costumes, in addition to their need for a public sq.. As Seattle’s “performative male” contest winner, Malik Marcus Jernigan, advised me, a lot of the males collaborating, together with himself, casually embody the joke.

“My pal had despatched me the flyer saying I had probability at successful, so I made a decision to take part to make them proud,” says Jernigan, a 24-year-old musician. “I really feel as if for essentially the most half it’s both ‘performative males’ poking enjoyable at themselves or ladies poking enjoyable at them on-line — all lighthearted in nature.”

However there’s additionally a darker interpretation: Possibly these males aren’t what they appear, and maybe their tastes and behaviors are all a deception. The “performative male” has joined a gaggle of suspicious masculine archetypes that got here earlier than it, just like the two-faced “spouse man” and poisonous “male manipulator.”

So how did these signifiers of a “performative male” come to fall underneath suspicion? Do you have to actually be anxious about relationship a person who listens to Clairo? Is it so dangerous to be “performative,” when gender is inherently a efficiency?

How the web’s nicest guys got here to be suspect

From “hipsters” to “smooth boys” to its extra derogatory offshoot, “cuckboi,” the web has lengthy questioned the integrity of this style of males who eschew conventional representations of masculinity, both via their private fashion or consumption habits.

Within the age of TikTok, the common particular person, even one who doesn’t reside in Bushwick, has grow to be much more conversant in males who embrace a way of freedom round gender. In line with Jordan Foster, assistant professor of sociology at MacEwan College, the app has given common males a “traditionally novel public visibility, making a major distinction to their public presentation and likewise their capacity to play with their gender presentation.”

Nonetheless, this publicity to and wider acceptance of this style of males hasn’t precisely made us much less confused about them. On the one hand, they’re typically assumed to be emotionally clever and “unproblematic,” politically progressive if not outrightly feminist. However is it actually all an act?

It looks like the web is caught in a perpetual cycle of glorifying and later questioning the integrity of those males every time they achieve publicity. Pop singer Harry Types, for instance, was as soon as lauded for dancing with males in his music movies and carrying female articles of clothes. For a time, although, he additionally confronted costs of “queer-baiting,” a time period to explain the appropriation of queer aesthetics by straight, cis males for their very own private {and professional} benefit.

Foster finds that skepticism round males who don these aesthetics is partly a dialog round privilege. “The critique is that males are reaping the type of social and symbolic set of rewards for collaborating in these feminized and typically queer aesthetics with out bearing any of the prices which have sometimes circled round queer and marginalized males or ladies,” Foster says.

Harry Types performing on the BRIT Awards on February 11, 2023.
Gareth Cattermole/Getty Pictures

In his research on “radical” masculinities on TikTok, Foster discovered that the lads who really feel snug carrying attire or consuming matchas are sometimes males who already possess “masculine capital” — i.e., they’re cisgender, white, conventionally enticing, center or higher class — permitting them to dabble in these aesthetics extra securely. He provides that these “softboy” signifiers typically have the reverse impact of “focalizing their typical attractiveness.” Take, for instance, Types carrying a pink fringe vest that shows his six-pack abs, or actor Jeremy Allen White carrying tiny shorts that exhibit his muscular quads.

It isn’t simply that these signifiers appear strategic or shallow, however quite, they’ll learn as deceptive. The MeToo motion confirmed us that even supposed “good guys” may very well be able to alleged manipulation and abuse — that in truth, they might use their enlightenment as a form of defend. Now, the form of man who goes to remedy whereas additionally treating his companion badly has grow to be flattened right into a starter-pack-style meme. And the faux-enlightened man has grow to be a frequent commentary in popular culture.

In what may very well be learn as an effort to rehabilitate his picture following allegations of home abuse from his ex-wife Angelina Jolie, Brad Pitt has taken on a extra gender-fluid strategy to trend. Earlier than actor Jonathan Majors obtained two misdemeanor costs in a domestic-violence case final 12 months, he did a viral journal shoot carrying all pink and mentioned how his concept of masculinity concerned “kindness” and “gentleness.” These have been main celebrities with PR groups. Might their gender flexibility have been an try and chase away dangerous press? It’s unimaginable to say, however what observers have seen does shade the discourse.

Is there an excessive amount of mistrust between the sexes?

Nonetheless, it’s additionally necessary to acknowledge the extent to which these fast judgments can impede younger folks’s social lives. Playboy editor Magdalene J. Taylor, who additionally writes the intercourse and relationship publication Many Such Circumstances, says that the “performative male” pattern is “aligned with a lot of the hostility we’re seeing in relationship writ giant: we don’t belief that anybody’s intentions are good.”

This hostility is seen within the degree of suspicion, surveillance, and arbitrary guidelines that issue into relationship proper now. From the quantity of hyperspecific and downright nonsensical relationship necessities which might be mentioned on TikTok to whisper-network apps that primarily encourage gossip quite than security, it looks like many individuals have overpassed what a wholesome degree of discernment in relationship appears to be like like.

Taylor says, out of all of the respectable warning indicators that males can show, somebody’s fashion of costume or tastes in books is maybe not the factor to concentrate on. And doing all of your greatest to draw a possible companion isn’t inherently misleading.

“Whereas mendacity and obfuscating your identification for sexual ends is, after all, flawed and doubtlessly even assault, studying a ebook you consider ladies will discover interesting isn’t a lie,” she says. “It’s a completely regular, well-established social apply of making an attempt to narrate to the alternative intercourse.”

General, although, Taylor says that the extent of humor women and men are injecting into the “performative male” pattern might counsel that individuals are slowly pushing away from the concept a person’s look and pursuits, particularly relating to issues which might be woman-coded, require additional inspection. Quite a lot of dudes would possibly simply put on and eat plenty of the identical primary stuff proper now, and if it simply so occurs that progressive ladies adore it, so be it.

“It’s not a counterattack to ‘wokeness’ per se, however a realization that among the rhetoric of ‘wokeness’ round heterosexual relationship relations imposed new restrictions that didn’t truly liberate us,” Taylor says. “We’re circling again to a spot the place it’s okay to confess that you’re a particular person with needs, and that you just would possibly act accordingly.”



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