The Additive Manufacturing Customers Group has introduced The LEGO Group as the primary keynote speaker for its 2026 convention.
The occasion, which is aimed toward skilled customers of 3D printing applied sciences, will host Ronen Hadar, Senior Director and Head of Additive Design & Manufacturing for The LEGO Group on its Important Stage on Thursday, March 19.
Hadar’s presentation, ‘Additive Manufacturing at Scale in Client Items: The Case of The LEGO Group’, will inform the story of the Danish toy producer’s additive manufacturing integration. Hadar has spent 15 years main LEGO’s 3D printing efforts, from prototyping to scaled manufacturing, together with the primary 3D printed piece to characteristic in a mass-produced retail set, which launched this yr. Hadar will share how LEGO has co-developed AM applied sciences that align with its objectives of delivering reasonably priced, high-fidelity merchandise at scale.
Alex Roschli, AMUG’s Director, Training and Convention, stated, “The AMUG viewers is aware of LEGO bricks stimulate creativity whereas participating in play, which is nice for educating engineering. With Ronen Hadar’s keynote, our convention attendees will obtain artistic stimulus to push the expertise additional.”
The 2026 AMUG Convention will happen in Reno, Nevada, from March 15 – 19, 2026. Different highlights embrace the annual Innovators Showcase, an on-stage interview with this yr’s recipient of AMUG’s Innovators Award, Formlabs’ founder and CEO Max Lobovsky. The AMUGexpo may also be accessible on Sunday, Monday and Tuesday and can embrace the Begin-up Launchpad, that includes as much as 10 newcomers on the expo ground.
The all-inclusive convention registration charge – which incorporates meals, drinks, networking receptions and particular Wednesday night occasion – is priced at $1,295.00 by December 12, 2025. Register on your ticket right here.
