The Additive Manufacturing Customers Group (AMUG) has introduced certainly one of its keynote audio system for the 2026 AMUG Convention. Ronen Hadar, Senior Director and Head of Additive Design and Manufacturing at LEGO, will give a keynote presentation on March 19, 2026. The total convention runs March 15–19 in Reno, Nevada.
Hadar has spent greater than 15 years serving to information how LEGO develops and makes use of additive manufacturing (AM). His work spans expertise growth, innovation administration, and long-term manufacturing technique. He holds a PhD in design and product growth, with a give attention to future manufacturing strategies, from the College of Southern Denmark. At LEGO, he guides how the corporate adopts and scales AM, shifting the expertise past prototyping towards actual manufacturing functions. Hadar’s work additionally consists of constructing and creating the group accountable for additive design and advancing new methods of integrating 3D printing into LEGO’s processes.
LEGO Icons Vacation Specific Practice set. Picture courtesy of LEGO.
The information follows LEGO’s current transfer into mass-produced 3D printed components, particularly the printed aspect included within the new Christmas prepare set that’s now being bought by the model. Earlier than that, LEGO solely used printed components in small, limited-edition units. The corporate is now clearly shifting right into a extra critical manufacturing section.
Actually, three months in the past, once we first discovered that this LEGO prepare set was popping out in time for Christmas 2025, Hadar posted on his social media, “I’m very excited to share the subsequent step in our Additive Manufacturing (AM) journey. As part of the LEGO® Icons set – Vacation Specific Practice – we’re that includes our first large-scale AM produced aspect. The aspect is a useful prepare combining a number of LEGO® connectors and an inside performance, solely potential with AM.
“The weather have been produced utilizing a Nice Element Decision platform, giving excessive accuracy and high quality to the aspect, on par with our normal high quality and security necessities. That is solely potential because of our unimaginable engineering groups. What a tremendous job.”
LEGO’s Vacation Specific Practice set is at the moment obtainable, however in excessive demand, as a part of this 12 months’s Winter Village lineup.
This 3D printed prepare piece is a part of the LEGO Icons Vacation Specific Practice set. Picture courtesy of LEGO.
A Look Inside LEGO’s AM Technique
Hadar’s keynote at AMUG, titled “Additive Manufacturing at Scale in Shopper Items: The Case of The LEGO Group,” will clarify how a model constructed on high-volume, low-cost plastic components is working 3D printing into its manufacturing mannequin within the toy enterprise.
In response to AMUG, LEGO has been operating a multi-year effort to co-develop new additive applied sciences, collect client suggestions, and push AM towards actual manufacturing, not simply prototyping. This work has helped LEGO take 3D printing from early experiments to precise merchandise on retailer cabinets.
Alex Roschli, AMUG’s Director of Training and Convention, stated the LEGO instance reveals how AM can help each creativity and studying.
“Additive manufacturing is reshaping the manufacturing panorama, and The LEGO Group is a good instance of how these improvements can encourage each play and studying. Its integration of additive manufacturing provides the flexibility to quickly create new designs, prototype them, and transfer into manufacturing. The AMUG viewers is aware of LEGO bricks stimulate creativity whereas participating in play, which is nice for educating engineering. With Ronen Hadar’s keynote, our convention attendees will obtain inventive stimulus to push the expertise additional,” Roschli famous.
Brickset posted one of many first photographs of the LEGO 3D printed duck. Picture courtesy of Brickset.
LEGO is without doubt one of the world’s most acknowledged client manufacturers, and its transfer into 3D printed components is one sturdy sign for the business. If an organization this massive can undertake AM at this scale, it suggests the expertise is maturing for mainstream use.
For AMUG attendees, Hadar’s session is predicted to cowl how LEGO has developed and built-in AM into its processes, the investments the corporate has made in gear and digital instruments, and the challenges of bringing new manufacturing strategies right into a high-volume client model. He may even focus on how LEGO gathered suggestions by pilot merchandise and the way the corporate works to keep up its high quality requirements because it strikes additional into superior manufacturing. These matters match nicely with the AMUG viewers, whether or not they’re new to AM or skilled engineers.
Hadar is certainly one of a number of headline audio system deliberate for the 2026 convention. AMUG may even host a panel with its Diamond Sponsors on March 16, a second keynote on March 17, and the Innovators Showcase on March 18. In complete, the occasion will embody practically 150 displays, panels, workshops, and hands-on periods.
Subscribe to Our Electronic mail Publication
Keep up-to-date on all the most recent information from the 3D printing business and obtain info and presents from third occasion distributors.
Add your 3D Fashions and get them printed shortly and effectively.
