As I mirror on KnowBe4’s unimaginable journey, I am stuffed with each satisfaction for a way far we have come and pleasure for what’s forward. Right this moment marks a particular milestone for our firm as we unveil our daring new model id in honor of 15 years since Stu based KnowBe4. A visible transformation that completely captures our evolution and our imaginative and prescient for the way forward for Human Threat Administration.
This model evolution is deeply private to me as CMO as a result of it represents not simply the place we have been, however our dedication to main the dialog about human-centered cybersecurity. As cyber threats proceed to evolve within the age of AI, the human ingredient stays essentially the most essential issue. Our new tagline, “Rise Above Threat” encourages cybersecurity professionals and customers to take an lively function rising above the elevated cyber dangers.
After we first began discussing this model refresh, we needed to inform the story of who KnowBe4 has turn out to be and the place we’re headed subsequent. The mission is identical, we have helped hundreds of thousands of customers throughout tens of 1000’s of organizations worldwide strengthen their safety posture and keep cybersafe. Due to this fact it was vital that we incorporate the voice of our buyer into the design course of. We surveyed and spoke with our high group prospects, in addition to an inner focus group consisting of Knowsters throughout departments and geographies. What persistently got here again from prospects had been quotes similar to,
“KnowBe4 is enjoyable and right down to earth versus technical and overly difficult.”
“I really feel like KnowBe4 genuinely needs to assist us enhance our safety posture.”
Our new emblem maintains the KnowBe4 wordmark that our prospects know and belief, whereas introducing a extra dynamic and up to date really feel. We have refined our distinctive orange colour to create a extra vibrant and energetic presence with improved colour distinction for accessibility.
The design evolution contains:
- A streamlined emblem that enhances readability and makes a stronger affect
- A refined colour palette that feels contemporary and present whereas sustaining our model familiarity
- Trendy typography that strikes the suitable stability between professionalism and approachability
- Versatile design parts that work fantastically throughout all our digital and conventional touchpoints
As our new model id goes stay throughout our web site, advertising and marketing supplies, and communications at present, I can not assist however really feel energized about what’s subsequent. Thanks to our prospects, Knowsters, our CEO Bryan, Artistic Director Stephanie, and our company Converse! for his or her partnership on this challenge.
Here is to the following 15 years and past of KnowBe4 defending organizations, empowering customers, and main the best way in Human Threat Administration!
