Google DeepMind has collaborated with famend designer Ross Lovegrove and his studio to develop a fine-tuned AI mannequin that may generate designs in Lovegrove’s distinctive fashion. The partnership additionally concerned Inventive Director Ila Colombo from Lovegrove Studio and design workplace Modem. The venture used Gemini and Google DeepMind’s generative picture know-how to create a prototyping software for the inventive course of.
The crew selected to design a chair as their goal venture, citing it as a basic design problem that balances fastened operate with evolving type. To seize Lovegrove’s distinctive aesthetic, researchers fine-tuned their text-to-image mannequin, Imagen, utilizing a curated dataset of the designer’s private sketches. The coaching targeted on incorporating Lovegrove’s signature natural, fluid-like constructions and biomorphic types.
The event course of emphasised collaboration between human designers and AI programs. Lovegrove Studio labored to decode and articulate the designer’s visible vocabulary, creating particular prompts to information the mannequin’s output. The crew intentionally averted utilizing the phrase “chair” when prompting the AI, as a substitute utilizing inventive synonyms to generate extra various design ideas.
The collaborative effort finally produced a chair design that Lovegrove Studio thought of an genuine extension of their work. The ultimate idea was manufactured as a bodily prototype utilizing metallic 3D printing know-how. “For me, the ultimate consequence transcends the entire debate on design. It reveals us that AI can deliver one thing distinctive and extraordinary to the method,” mentioned Ross Lovegrove.
Supply: weblog.google
