[CASE STUDY] Retail Group Sees 50-Fold Improve in Phishing Reporting with KnowBe4’s Phish Alert Button and Coaching

A world retail and wholesale firm reworked their safety posture after implementing KnowBe4’s Phish Alert Button (PAB) and safety consciousness coaching, attaining an astonishing 50-fold improve in consumer reporting of phishing assaults.

Phishing stays one of the vital prevalent assault vectors, with dangerous actors always refining their strategies to bypass technical controls. KnowBe4’s Phish Alert Button empowers staff to report suspicious emails, making a human detection layer that dramatically improves a company’s safety posture.

As soon as put in, the PAB characteristic permits customers to immediately report suspicious emails with a single click on, eradicating the risk from their inbox whereas alerting safety groups. However customers must know what to do with it. With out correct coaching on when and find out how to use it, enhancements in reporting could be a problem, leaving organizations susceptible to assaults that slip by means of technical defenses.

Focused PAB Coaching Rollout

The retail group initially deployed the PAB December 2024 with out formal coaching, leading to a 0.3% reporting fee whereas sustaining a 11.5% Phish-prone™ Proportion (PPP).

PPP measures a company’s worker susceptibility to phishing assaults. A excessive PPP signifies higher threat, because it factors to the next variety of staff who sometimes fall for these scams. A low PPP is perfect, because it signifies the workers is security-savvy and understands find out how to acknowledge and shut down such makes an attempt.

To handle this hole, the group rolled out KnowBe4’s “Utilizing the Phish Alert Button – Report Suspicious Emails” coaching module to all 341 customers in February 2025. The coaching supply was coordinated by means of the consumer’s studying administration system, with phishing simulations paused to permit for coaching completion.

Measurable Threat Discount

Within the months following the focused coaching, the group witnessed a dramatic transformation of their safety tradition. Put up-training phishing campaigns confirmed speedy enchancment, with reporting charges skyrocketing from a negligible 0.3% to fifteen.4% in March, peaking at 22.4% in Could 2025.

Extra importantly, the enterprise unit’s vulnerability to phishing assaults plummeted, with their PPP dropping from 11.5% to only 2.4% — a exceptional 79% discount in threat.

With KnowBe4’s PAB capabilities totally built-in into their safety program, the retail group strengthened their method to human threat administration in opposition to scammers concentrating on unwary workers. 

Smarter safety consciousness means higher threat administration, and this buyer exhibits that devoted PAB coaching delivers dramatic enhancements even with minimal baseline reporting.