Sunday, June 1, 2025

Bhumi’s Emma van Engelen Pioneers Trend Tech Activism


Dutch designer Emma van Engelen debuted her trend label Bhumi at Amsterdam Trend Week in spring 2024. The model combines 3D printing know-how with physique inclusive design rules. Bhumi’s first assortment, “Breaking the Mildew,” featured various fashions carrying sculptural items enhanced with 3D-printed components.

Bhumi’s Emma van Engelen Pioneers Trend Tech Activism
Picture Credit score: Bhumi Clothes/Instagram

Bhumi presents made-to-measure clothes with out higher measurement limits to accommodate all physique varieties. “We use trend as protest,” Van Engelen informed Amsterdam Trend Week’s editorial crew. The model just lately gained worldwide consideration when ELLE Netherlands featured actress Nicola Coughlan carrying a customized Bhumi design on its cowl.

The label incorporates sustainability by way of its use of biodegradable supplies like PLA in its 3D printing processes. Each bit is created on-demand to cut back waste and overproduction. The title “Bhumi” comes from the Sanskrit phrase for “earth,” reflecting the model’s dedication to environmentally aware design.

Van Engelen’s background as a former mannequin influenced her strategy to trend design. “I bear in mind being informed to skip meals earlier than shoots. At 17,” she shared in a latest interview. This expertise knowledgeable Bhumi’s deal with inclusive sizing and physique positivity.

The model maintains a powerful digital presence by way of platforms like Instagram and TikTok to attach with youthful customers. Behind-the-scenes content material and short-form movies have helped construct neighborhood across the label. Trying ahead, Van Engelen plans to pursue collaborations with like-minded designers whereas increasing the model internationally.

Supply: ibtimes.co.uk



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