Tuesday, October 14, 2025

A TikTok for Deepfakes? OpenAI May Be Making It a Actuality


OpenAI, the folks behind ChatGPT, have launched an up to date AI video- and audio-generation system with fascinating, and terrifying, implications for the unfold of deepfakes.

The Verge reviews: “OpenAI introduced Sora 2, its new AI video- and audio-generation system, on Tuesday, and in a briefing with reporters on Monday, workers known as it the potential ‘ChatGPT second for video technology.’ Similar to ChatGPT, Sora 2 is being launched as a approach for shoppers to mess around with a brand new AI device, one that features a social media app with the power to create lifelike movies of actual folks saying actual issues. You could possibly say it’s primarily an app stuffed with deepfakes. On objective.”

That’s proper, a social media app, additionally known as Sora, that may enable customers to “deepfake their buddies.” It’s invite just for now to iOS to customers within the US and Canada, however these partitions will possible not keep standing for lengthy. 

Right here’s extra from The Verge:

“The accompanying Sora social media app seems to be loads like TikTok, with a ‘For You’ web page and an interface with a vertical scroll. However it features a characteristic known as ‘Cameos,’ wherein folks can provide the app permission to generate movies with their likenesses. In a video, which should be recorded contained in the iOS app, you’re requested to maneuver your head in numerous instructions and converse a sequence of particular numbers. As soon as it’s uploaded, your likeness could be remixed (together with in interactions with different folks’s likenesses) by describing the specified video and audio in a textual content immediate.

“The Sora app permits you to select who can create cameos along with your likeness: simply your self, folks you approve, mutuals, or ‘everybody.’ OpenAI workers mentioned that customers have been ‘co-owners’ of those cameos and will revoke another person’s creation entry or delete a video containing their AI-generated likeness at any time. It’s additionally attainable to dam somebody on the app. Group members additionally mentioned that customers can see drafts of cameos that others are making of them earlier than they’re posted, and that sooner or later they might change settings so the individual featured in a cameo has to approve it earlier than it posts however that’s not the case but.”

OpenAI has included a wide range of security measures, together with parental controls, to assist nip malicious makes use of of this know-how within the bud. However one individual’s safeguards usually show to be only one extra problem to beat for industrious dangerous actors. “Final yr, a Microsoft engineer warned that its AI image-generator ignored copyrights and generated sexual, violent imagery with easy workarounds. xAI’s Grok not too long ago generated nude deepfake movies of Taylor Swift with minimal prompting. And even for OpenAI, workers informed reporters that the corporate is being restrictive on public figures for “this rollout,” not seeming to rule out the power to create such movies sooner or later,” The Verge writes.

Issues apart for now, our personal Chief Human Danger Administration Strategist Perry Carpenter and CISO Advisor James McQuiggan have gotten their fingers on some early invitations and have been taking the Sora 2 capabilities for a spin:

We doubt this would be the final we’ll hear of Sora, for higher or for worse. This ever-evolving know-how making headlines is an ideal alternative so that you can discuss to your customers, and household and buddies for that matter, concerning the alternatives and dangers deepfake know-how poses. 



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