Edgar Cervantes / Android Authority
TL;DR
- A brand new report says Prime Video is rising its advert load to 4 to 6 minutes per hour.
- This doubles the quantity of advert time ad-tier customers have been beforehand uncovered to.
- When it comes to lightest to heaviest advert expertise, it’s mentioned Amazon’s platform is now within the center tier.
Regardless of immense pushback from prospects, Amazon launched advertisements to Prime Video in 2024. Whereas nobody likes the concept of going from no advertisements to advertisements, a minimum of the advert expertise was gentle in comparison with different platforms like Hulu or Paramount Plus. Quickly that may change as Amazon plans to double the period of time you spend watching advertisements.
A brand new report from Adweek claims that Amazon is rising the quantity of advert time on Prime Video. Based on six advert consumers and paperwork reviewed by the outlet, the present advert load is now about double what it was. In a latest electronic mail obtained by Adweek, an Amazon consultant wrote to an advert purchaser, “Prime Video advert load has progressively elevated to 4 to 6 minutes per hour.” Beforehand, the platform solely confirmed two to 3 and a half minutes of advertisements per hour.
When requested in regards to the enhance, Amazon supplied the next assertion:
Our dedication is to bettering advert experiences quite than merely rising the variety of advertisements proven. Whereas demand continues to develop, our dedication is to bettering advert experiences quite than merely rising the variety of advertisements proven.
This modification follows in step with the plans the corporate set in late 2024. Amazon reportedly informed traders it might “ramp up” the advert quantity in 2025.
Presently, Netflix is alleged to have one of many lightest advert experiences of any platform, whereas Hulu and Paramount Plus are on the heavier finish. So the place does Prime Video now sit in that lightest to heaviest spectrum? “Prime Video is now firmly in that center tier,” says Doug Paladino of PMG.
