September 9, 2024
PRESS RELEASE
Apple debuts iPhone 16 Professional and iPhone 16 Professional Max
Powered by the A18 Professional chip and constructed for Apple Intelligence, the Professional lineup introduces bigger show sizes, Digital camera Management, revolutionary professional digital camera options, and an enormous leap in battery life
CUPERTINO, CALIFORNIA Apple at this time launched iPhone 16 Professional and iPhone 16 Professional Max, that includes Apple Intelligence, bigger show sizes, new inventive capabilities with revolutionary professional digital camera options, gorgeous graphics for immersive gaming, and extra — all powered by the A18 Professional chip. With Apple Intelligence, highly effective Apple-built generative fashions come to iPhone within the easy-to-use private intelligence system that understands private context to ship intelligence that’s useful and related whereas defending person privateness. Digital camera Management unlocks a quick, intuitive option to faucet into visible intelligence and simply work together with the superior digital camera system. That includes a brand new 48MP Fusion digital camera with a sooner quad-pixel sensor that permits 4K120 fps video recording in Dolby Imaginative and prescient, these new Professional fashions obtain the best decision and frame-rate mixture ever obtainable on iPhone. Further developments embody a brand new 48MP Extremely Large digital camera for higher-resolution pictures, together with macro; a 5x Telephoto digital camera on each Professional fashions; and studio-quality mics to document extra true-to-life audio. The sturdy titanium design is powerful but light-weight, with bigger show sizes, the thinnest borders on any Apple product, and an enormous leap in battery life — with iPhone 16 Professional Max providing the very best battery life on iPhone ever.
iPhone 16 Professional and iPhone 16 Professional Max will likely be obtainable in 4 gorgeous finishes: black titanium, pure titanium, white titanium, and desert titanium. Pre-orders start Friday, September 13, with availability starting Friday, September 20.
“Powered by the sooner, extra environment friendly A18 Professional chip and constructed for Apple Intelligence, iPhone 16 Professional and iPhone 16 Professional Max are essentially the most superior iPhone fashions we’ve ever made,” stated Greg Joswiak, Apple’s senior vp of Worldwide Advertising. “Prospects who’re on the lookout for the very best iPhone will be capable to make the most of this large step ahead, whether or not they’re making use of edits to a photograph with out lifting a finger, rewriting assembly notes for a extra skilled tone, or utilizing the superior digital camera system to seize their subsequent masterpiece in 4K120 fps in Dolby Imaginative and prescient — all whereas having fun with extraordinary battery life.”
Constructed for Apple Intelligence
Apple Intelligence on the iPhone 16 lineup harnesses the facility of Apple silicon and Apple-built generative fashions to grasp and create language and pictures, take motion throughout apps, and draw from private context to simplify and speed up on a regular basis duties. Apple Intelligence maintains the privateness and safety of person information with Personal Cloud Compute. This groundbreaking strategy supplies the power to flex and scale computational capability between on-device processing and bigger, server-based fashions that run on devoted Apple silicon servers — a rare step ahead for privateness in synthetic intelligence. Apple Intelligence will likely be obtainable as a free software program replace, with the primary set of options rolling out subsequent month in U.S. English for many areas world wide.
With systemwide Writing Instruments, customers can alter notes or emails to be extra pleasant, extra concise, or add a extra skilled tone to their writing; examine for grammar, phrase alternative, and sentence construction; and summarize chosen textual content to make it extra digestible. Within the Notes and Cellphone apps, customers also can document, transcribe, and summarize audio. When a recording is initiated whereas on a name within the Cellphone app, members are mechanically notified, and as soon as the decision ends, Apple Intelligence generates a abstract to recall key factors.
Apple Intelligence helps customers prioritize with summarized notifications, together with Precedence Messages in Mail, a function that understands the content material of emails and surfaces time-sensitive messages. Throughout a person’s inbox, summaries convey an important data of every e-mail as a substitute of previewing the primary few traces.
Siri turns into extra deeply built-in into the system expertise and will get a brand-new design with a chic glowing mild that wraps across the fringe of the display screen when lively. With richer language-understanding capabilities, speaking with Siri is extra pure and versatile. Siri follows alongside when customers stumble over their phrases, and maintains context from one request to the following. Customers can kind to Siri at any time, and swap fluidly between textual content and voice as they speed up on a regular basis duties. Siri additionally now has in depth product information to reply hundreds of questions on options on iPhone and different Apple units.
Further Apple Intelligence options will roll out later this yr and within the months following, together with Picture Playground, which permits customers to create playful photographs in moments. Emoji will likely be taken to a completely new degree with the power to create authentic Genmoji by merely typing an outline, or by deciding on a photograph of a good friend or member of the family. Siri will be capable to draw on a person’s private context to ship intelligence that’s tailor-made to them. It can additionally acquire onscreen consciousness to grasp and take motion with customers’ content material, in addition to take lots of of recent actions in and throughout Apple and third-party apps. And whereas utilizing iOS 18 options like Siri and Writing Instruments, customers will be capable to simply entry ChatGPT from OpenAI.
An Extremely Mild and Sturdy Design with Bigger Shows
The brand new Professional lineup options the thinnest borders of any Apple product and introduces bigger show sizes: 6.3 inches on iPhone 16 Professional and 6.9 inches on iPhone 16 Professional Max — the most important iPhone show ever.1 The gorgeous Tremendous Retina XDR shows with At all times-On and ProMotion applied sciences assist customers accomplish extra. Each fashions supply industry-leading sturdiness with a powerful, light-weight titanium design, in addition to the latest-generation Ceramic Protect, which has a sophisticated formulation that’s 2x more durable than glass on every other smartphone. The brand new mechanical structure improves warmth dissipation and effectivity for as much as 20 p.c higher sustained efficiency. Together with the brand new inner design and superior energy administration of iOS 18, bigger batteries are optimized to supply an enormous leap in battery life.
Introducing Digital camera Management
Digital camera Management — a results of considerate {hardware} and software program integration — makes the professional digital camera system extra versatile with an revolutionary new option to shortly launch the digital camera, take a photograph, and begin video recording. It has a tactile swap that powers the clicking expertise, a high-precision drive sensor that permits the sunshine press gesture, and a capacitive sensor that enables for contact interactions. A brand new digital camera preview helps customers body the shot and alter different management choices — equivalent to zoom, publicity, or depth of subject — to compose a shocking photograph or video by sliding their finger on the Digital camera Management. Later this fall, Digital camera Management will likely be up to date with a two-stage shutter to mechanically lock focus and publicity on a topic with a lightweight press, letting customers reframe the shot with out shedding focus. Moreover, builders will be capable to convey Digital camera Management to third-party apps equivalent to Kino, which is able to supply customers the power to regulate white steadiness and set focus factors, together with at numerous ranges of depth of their scene.
Later this yr, Digital camera Management will unlock visible intelligence to assist customers find out about objects and locations sooner than ever earlier than. Customers can click on and maintain Digital camera Management to drag up the hours or scores for a restaurant they move, add an occasion from a flyer to their calendar, shortly determine a canine by breed, and extra. Digital camera Management may even function a gateway into third-party instruments with particular area experience, like when customers need to search on Google to seek out the place they will purchase an merchandise, or to profit from ChatGPT’s problem-solving expertise. Customers are in charge of when third-party instruments are used and what data is shared.
New Professional Creativity Throughout Photograph, Video, and Audio
With iPhone 16 Professional and iPhone 16 Professional Max, the world’s favourite digital camera will get much more highly effective. Powered by A18 Professional, the upgraded digital camera system introduces a brand new 48MP Fusion digital camera with a sooner, extra environment friendly quad-pixel sensor and Apple Digital camera Interface, unlocking 4K120 fps video recording in Dolby Imaginative and prescient — the best decision and frame-rate mixture ever obtainable on iPhone, and a smartphone first. The quad-pixel sensor can learn information 2x sooner, enabling zero shutter lag for 48MP ProRAW or HEIF images. A brand new 48MP Extremely Large digital camera additionally contains a quad-pixel sensor with autofocus, so customers can take higher-resolution 48MP ProRAW and HEIF photographs when capturing uniquely framed, wider-angle photographs or getting near their topics with macro pictures. The highly effective 5x Telephoto digital camera now comes on each iPhone 16 Professional and iPhone 16 Professional Max, permitting customers to catch the motion from farther away, irrespective of which mannequin they select. iPhone 16 Professional and iPhone 16 Professional Max now take spatial images along with movies to assist customers relive reminiscences with outstanding depth on Apple Imaginative and prescient Professional.
Customers can seize 4K120 fps in Slo-mo or Video mode, and alter the playback pace after seize within the Pictures app, together with a quarter-speed playback, a brand new half-speed choice for a dreamy impact, and a fifth-speed choice that corresponds to 24 fps. When coupled with the brand new picture sign processor (ISP) of A18 Professional, customers can do frame-by-frame cinema-quality coloration grading for 4K120 fps in Dolby Imaginative and prescient. Customers also can seize 4K120 fps ProRes and Log on to an exterior storage system for environment friendly professional workflows.
Each Professional fashions function 4 new studio-quality mics that protect true-to-life recorded sounds, and video can now be captured in Spatial Audio for immersive listening with AirPods, Apple Imaginative and prescient Professional, or a encompass sound system. The iPhone 16 Professional lineup additionally introduces inventive new methods to edit video sound with Audio Combine — permitting customers to regulate their sound after seize to deal with the voice of the individual on digital camera, make it sound just like the video was recorded inside knowledgeable studio, or place vocal tracks within the entrance and environmental noises in encompass sound. With wind noise discount, highly effective machine studying (ML) algorithms cut back undesirable noise for higher audio high quality.
Subsequent-generation Photographic Types assist customers specific their creativity and customise their images by regionally adjusting coloration, highlights, and shadows in actual time. Types even have a deeper understanding of pores and skin undertones, so customers can personalize how they seem in images. Not like filters, which regularly use a one-size-fits-all strategy by including a coloration to a complete scene, changes are utilized to particular colours of a particular type. A wider set of kinds affords extra inventive choices for enhancing a photograph’s aesthetic, and kinds may be additional customized with an easy-to-use new management pad and depth slider for simultaneous changes throughout tone and coloration. These changes may be rendered throughout stay preview, utilized after a photograph is taken, and even reversed later.
Apple Intelligence takes the professional digital camera system to a brand new degree. Coming later, Siri will be capable to full in-app requests and take motion throughout apps, like pulling up a selected shot from a person’s Pictures library after which making use of an edit to the picture in Darkroom. Siri also can assist customers totally make the most of the wide selection of photograph and enhancing capabilities, equivalent to asking learn how to alter the blur within the background of a photograph.
Trade-Main Efficiency and Energy Effectivity
The brand new A18 Professional chip is designed with industry-leading compute energy to propel Apple Intelligence, ushering in a brand new period of professional efficiency. Constructed with second-generation 3-nanometer know-how and that includes a brand new structure with smaller, sooner transistors, A18 Professional delivers unprecedented effectivity. The brand new 16-core Neural Engine is quicker and extra environment friendly than the earlier era, powering outstanding on-device efficiency for Apple Intelligence. A 17 p.c improve in complete system reminiscence bandwidth — the best ever in iPhone — allows sooner experiences when utilizing Writing Instruments and Picture Playground, and helps ship astounding graphics. The bandwidth improve additionally advantages the 6-core GPU, which is as much as 20 p.c sooner than the earlier era, driving graphics rendering for Apple Intelligence and gorgeous visuals for gaming. {Hardware}-accelerated ray tracing will get as much as 2x sooner for much more sensible mild sources and reflections, and Recreation Mode in iOS 18 unlocks extra constant body charges whereas making AirPods, recreation controllers, and different wi-fi equipment extremely responsive. A brand new 6-core CPU is the quickest in a smartphone, with two efficiency cores and 4 effectivity cores that may run the identical workload because the earlier era 15 p.c sooner whereas utilizing 20 p.c much less energy. Subsequent-generation ML accelerators are optimized for Apple Intelligence, and save energy by dealing with high-efficiency, high-throughput, and low-latency computations on the CPU with out participating the Neural Engine.
A18 Professional allows At all times-On and ProMotion applied sciences for an distinctive viewing expertise on iPhone, in addition to sooner USB 3 speeds and ProRes video recording. A brand new ISP and video encoder course of 2x the quantity of knowledge for sooner video encoding and professional workflows.
Expanded Security and Communication Capabilities
The iPhone 16 Professional lineup options revolutionary methods to remain linked and supplies enhanced security capabilities for peace of thoughts. Powered by the identical groundbreaking know-how as Emergency SOS through satellite tv for pc, customers are in a position to connect with the closest satellite tv for pc to ship and obtain texts, emoji, and Tapbacks over iMessage and SMS whereas outdoors mobile and Wi-Fi protection.2 Messages through satellite tv for pc in iOS 18 are end-to-end encrypted. Additionally new with iOS 18, Emergency SOS Reside Video permits customers to share a stay video feed or images with taking part emergency dispatchers throughout an emergency name.3 Later this fall, Roadside Help through satellite tv for pc — which connects customers to a roadside help supplier if they’ve automobile hassle whereas off the grid — expands past the U.S. to the U.Ok.
Higher for the Surroundings
iPhone 16 Professional and iPhone 16 Professional Max are designed with the surroundings in thoughts. As a part of Apple 2030, the corporate’s formidable objective to be carbon impartial throughout its complete carbon footprint by the top of this decade, Apple is prioritizing renewable electrical energy in manufacturing, and investing in wind and photo voltaic tasks world wide to deal with the electrical energy used to cost all Apple merchandise, together with the iPhone 16 lineup. In the present day, all Apple services run on one hundred pc renewable electrical energy — together with the information facilities that energy Apple Intelligence.
To realize Apple 2030, the corporate can also be designing merchandise with recycled and renewable supplies. iPhone 16 Professional and iPhone 16 Professional Max function greater than 25 p.c recycled content material general, together with one hundred pc recycled aluminum within the inner structural body and 80 p.c or extra recycled metal throughout a number of elements. The battery is made with one hundred pc recycled cobalt and — in a primary for iPhone — over 95 p.c recycled lithium.4 The iPhone 16 Professional lineup additionally meets Apple’s excessive requirements for power effectivity, and is freed from mercury and PVC. The packaging is totally fiber-based, bringing Apple nearer to its objective of eradicating plastic from its packaging by subsequent yr.
Pricing and Availability
- iPhone 16 Professional and iPhone 16 Professional Max will likely be obtainable in black titanium, pure titanium, white titanium, and desert titanium, in 128GB, 256GB, 512GB, and 1TB storage capacities. iPhone 16 Professional begins at $999 (U.S.) or $41.62 (U.S.) per thirty days, and iPhone 16 Professional Max begins at $1,199 (U.S.) or $49.95 (U.S.) per thirty days.5
- Apple affords nice methods to avoid wasting and improve to the most recent iPhone. Prospects can get $180 (U.S.) to $650 (U.S.) in credit score after they commerce in iPhone 12 or larger, or as much as $1,000 (U.S.) in credit to place towards an iPhone 16 Professional with a provider supply. Prospects can make the most of these affords by visiting the Apple Retailer on-line or an Apple Retailer location. For provider supply eligibility necessities and extra particulars, see apple.com/store/buy-iphone/carrier-offers. To see what their system is price and for trade-in phrases and circumstances, clients can go to apple.com/store/trade-in.
- Prospects in additional than 58 international locations and areas, together with Australia, Canada, China, France, Germany, India, Japan, Malaysia, Mexico, South Korea, Türkiye, the UAE, the U.Ok., and the U.S., will be capable to pre-order iPhone 16 Professional and iPhone 16 Professional Max starting at 5 a.m. PDT this Friday, September 13, with availability starting Friday, September 20.
- iPhone 16 Professional and iPhone 16 Professional Max will likely be obtainable in Macao, Vietnam, and 19 different international locations and areas starting Friday, September 27.
- iOS 18 will likely be obtainable as a free software program replace on Monday, September 16.
- Apple Intelligence will likely be obtainable as a free software program replace. The primary set of Apple Intelligence options will likely be obtainable in beta subsequent month as a part of iOS 18.1, iPadOS 18.1, and macOS Sequoia 15.1, with extra options rolling out within the months to come back. It is going to be obtainable on iPhone 16, iPhone 16 Plus, iPhone 16 Professional, iPhone 16 Professional Max, iPhone 15 Professional, iPhone 15 Professional Max, and iPad and Mac with M1 and later, with system and Siri language set to U.S. English. Later this yr, Apple Intelligence will add assist for localized English in Australia, Canada, New Zealand, South Africa, and the U.Ok. Over the course of the following yr, Apple Intelligence will increase to extra platforms and languages, like Chinese language, English (India), English (Singapore), French, German, Italian, Japanese, Korean, Portuguese, Spanish, Vietnamese, and others.
- Along with an iPhone 16 Professional and iPhone 16 Professional Max Clear Case, obtainable for $49 (U.S.), a Silicone Case with MagSafe will likely be obtainable for $49 (U.S.) in black, denim, fuchsia, lake inexperienced, plum, star fruit, stone grey, and ultramarine. Apple instances for the iPhone 16 lineup work seamlessly with Digital camera Management, that includes a sapphire crystal coupled to a conductive layer that communicates finger actions to the Digital camera Management. FineWoven Pockets with MagSafe will likely be obtainable for $59 (U.S.) in black, blackberry, darkish inexperienced, and deep blue.
- A brand new MagSafe Charger allows sooner wi-fi charging as much as 25W, is Qi2 licensed, and is out there in a 1-meter size for $39 (U.S.) or a 2-meter size for $49 (U.S.).
- AppleCare+ for iPhone supplies unparalleled service and assist. This consists of limitless incidents of unintended harm, battery service protection, and 24/7 assist from the individuals who know iPhone greatest.
- iCloud+ plans begin at 50GB for $0.99 (U.S.) per thirty days and supply as much as 12TB for $59.99 (U.S.) per thirty days, offering further storage to maintain recordsdata, images, movies, and extra protected within the cloud, accessible throughout units, and straightforward to share with others. iCloud+ additionally offers entry to premium options, together with Personal Relay, Disguise My E mail, Customized E mail Domains, and HomeKit Safe Video assist.
- Prospects who buy iPhone 16 Professional and iPhone 16 Professional Max will obtain three free months of Apple Music, Apple Arcade, and Apple Health+ with a brand new subscription.
About Apple
Apple revolutionized private know-how with the introduction of the Macintosh in 1984. In the present day, Apple leads the world in innovation with iPhone, iPad, Mac, AirPods, Apple Watch, and Apple Imaginative and prescient Professional. Apple’s six software program platforms — iOS, iPadOS, macOS, watchOS, visionOS, and tvOS — present seamless experiences throughout all Apple units and empower individuals with breakthrough providers together with the App Retailer, Apple Music, Apple Pay, iCloud, and Apple TV+. Apple’s greater than 150,000 staff are devoted to creating the very best merchandise on earth and to leaving the world higher than we discovered it.
- The show has rounded corners that comply with a lovely curved design, and these corners are inside a normal rectangle. When measured as a normal rectangular form, the display screen is 6.27 inches (iPhone 16 Professional) or 6.85 inches (iPhone 16 Professional Max) diagonally. Precise viewable space is much less.
- Apple’s satellite tv for pc options are included without cost for 2 years beginning on the time of activation of a brand new iPhone 14 or later. For Emergency SOS through satellite tv for pc availability, go to assist.apple.com/en-us/HT213426. Messages through satellite tv for pc will likely be obtainable within the U.S. and Canada in iOS 18. SMS availability will rely upon provider. Service charges could apply. Customers ought to examine with their provider for particulars. Roadside Help through satellite tv for pc is at present obtainable within the U.S. with AAA and Verizon Roadside Help, and is launching within the U.Ok. with Inexperienced Flag this fall. Taking part roadside help suppliers could cost for providers, and iPhone customers who are usually not members can make the most of their roadside help providers on a pay-per-use foundation. Apple’s satellite tv for pc providers had been designed to be used in open areas with a transparent line of sight to the sky. Efficiency could also be impacted by obstructions equivalent to bushes or surrounding buildings.
- Emergency SOS Reside Video will likely be obtainable within the U.S. in iOS 18.
- All cobalt and lithium references are on a mass steadiness allocation.
- 128GB storage capability is out there on iPhone 16 Professional.
Press Contacts
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Apple
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Apple
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